HLB Survey of Business Leaders 2024 - LATAM

Por HLB International

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Our global network has released the HLB Business Leaders Survey - LATAM, highlighting how leaders in the region are leading in innovation, especially regarding the adoption of artificial intelligence (AI) in their organizations.

Compared to their global counterparts, Latin American leaders demonstrate a much more favorable stance towards AI, with only 11% expressing caution or opposition to its use, contrasting with 21% of European leaders and 20% from the Asia-Pacific region. Furthermore, an impressive majority of 62% consider themselves ahead in harnessing AI for a competitive advantage.

Regarding business confidence, Latin American leaders show remarkable optimism, with 92% of them confident in growth in the next year. This contrasts with a more cautious outlook in Europe and North America

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