The Link Between Innovation and Neurodiversity
HLB Report 2025
HLB’s latest global report, The Link Between Innovation and Neurodiversity, explores how recognising and supporting neurodiversity can unlock innovative solutions, transform performance, and give mid-market businesses a sharper competitive edge.
"I perceive neurotypical thinking like the engine of a business. Neurodiversity is the accelerator."
Neurodiversity refers to the different ways a person’s brain handles information processing, communication, and sensory perception. Around 1 in 5 people are neurodivergent, meaning they think, learn, and process information in ways that differ from the majority. These differences can bring unique strengths in creativity, focus, adaptability, and problem-solving.
Innovation thrives on difference. Yet too often, businesses overlook these diverse capabilities or rely on outdated practices that filter out unconventional thinkers.
What have companies with neurodiversity programmes experienced?
- 90% retention rates
among participants of the neurodiversity hiring programmes.
- 3X lower staff attrition
in inclusive teams, comparative to non-inclusive teams in Australia.
- 15% increase
in innovation outputs, thanks to diverse problem-solving approaches.
This report gives leaders practical frameworks to act across three stages - Attract, Support, Empower - while also providing clear metrics to track representation, enablement, and outcomes, turning inclusion into measurable innovation gains.
ATTRACT
Rethink recruitment with strength-based roles, inclusive interviews, and employer branding that demonstrates that every mind is welcome.
SUPPORTEmbed flexibility and psychological safety into daily practices so neurodiverse employees can thrive, not just fit in.
EMPOWERRedefine performance and leadership pathways to unlock the full potential of neurodiverse professionals at every level.
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